In 2008, we, Alex Zonneveld and Robbert Wals, came up with the idea of starting something for ourselves. After much brainstorming, we thought it would be fun to start selling Christmas trees. This because we were both still studying at the time and selling Christmas trees is something for a short period of time.

We soon decided on the sales outlet because Alex himself lived on the Westerdok and there was no sales outlet nearby. Westerdok was completed that year, so we were able to provide these new residents with a Christmas tree. Because our initiative was so well received by the new residents and because we enjoyed doing it ourselves, it soon became clear that this experiment was not a one-off. In the following years, we wanted to take it more seriously.

In the summer of 2009, we travelled to Denmark, the whalhalla of Christmas tree country, to buy excellent quality at competitive prices. This allowed us to guarantee a good price/quality ratio. But we didn't think a good price/quality ratio alone was enough. To give customers a really good feeling, a high service level is also important. An example of this service level is that we deliver Christmas trees to the living room or office.

We are now many years down the line and a number of new outlets have been added. It is great that the customer base grows every year, but most importantly; we still provide the customers from the very beginning with a beautiful Christmas tree every year. Every year, we have over 90% returning customers. A percentage to be proud of. Those little 10%... They are on holiday or have moved, can't be helped ;)!

We hope to see you at one of the points of sale or order the Christmas tree online and our delivery man will do the rest.

Anyway, we wish you a beautiful Christmas!